My Story
My path into analytics began at Texas Tech University’s Rawls College of Business, where I earned my degree in Marketing and discovered a passion for the analytical side of business. While studying marketing, I also developed strong technical skills through hands-on coursework in marketing research, statistics, and database management, using tools like Qualtrics, IBM SPSS, Python, and SQL. These experiences showed me how data and strategy work together to solve real business problems.
Today, as a Marketing Analyst at Goya Foods, I use tools such as Excel, Power BI, SQL, Circana IRI, and Salient to analyze performance, identify opportunities, and create reports and presentations that support decision-making. My experience has helped me build a strong balance of marketing knowledge, technical ability, and visual communication, which I use to turn complex information into clear and impactful insights.